So why should you trust BetterDeal for the second biggest purchase most of us will make?
Have you or a friend you know ever paid more than you wanted to for an item at auction?
The answer is probably yes. The reason is that an auction is designed to introduce the seller to
the buyer who is willing to pay the most for their goods. We have all been to an auction,
whether it be for a house, a charity or even a sporting memorabilia auction and had a top price in
mind for the goods. However, you probably went a few bids more because you really wanted to win the auction,
because you knew that you were guaranteed exclusivity to buy the good(s) at the end of the auction.
That is exactly why BetterDeal works. Because we create an auction environment for the dealers
where they continually have to bid in order to win your business. Like a normal auction, the dealers
can bid as many times as they want. Instead of the auctioneer saying 'do I hear $30,000?' the dealers are
presented with either a red or green light in their bidding screen, meaning they are either winning or
losing and because you as the buyer have shown you are serious about buying the car,
they get serious as well.
But why the $350 fee?
Imagine if you were buying a home at auction. Plenty of buyers turned up and the bidding got really hot.
Usually when the auction gets to the pointy end, someone will ask 'is the house on the market yet'?
Why do people want to know this? Simply the buyers want to know that they are bidding to win,
and highest bidder wins the house. Exactly the same concept with BetterDeal. Imagine the same scenario
that once you had been told the house is on the market and you win the auction. You are then informed that
the seller does not want to sell the house. You would quickly lose faith in house auctions.
So by you paying $350
shows that you are a serious buyer and not just ‘seeing what you can get’.
In turn the dealerships can take you seriously and give you a good price.
The end effect?
By presenting new car dealers with a qualified buyer in an auction environment we create 'price tension'.
The dealers know you are going to buy the car, BetterDeal has qualified you and the only way to win
the auction and sell the car is to be the lowest priced dealer. The tension created online works.
And it works because come 4pm, dealers are one click away from selling a car. Not spending 5 hours with you
in the showroom in the hope of winning your business.
We are the cheapest in the market place.
Watch the video on how BetterDeal works here